Just as the Hanse itself, as one of the oldest and most successful communities of Merchants, Hanse Executives represents robust values such as honesty, trust, confidence, fairness as principles for business relationships. The company is lead by three managers with C-level experience in the field of strategic development, operational excellence and cross-functional consultancy projects focused on IT, Sales & Marketing, Purchasing, Logistics, Finance, HR and General Management.


Hanse Executives has offices in Hamburg and Munich with 7 employees. In addition, Hanse Executives is part of an extensive network of professionals in comprehensive industry expertise.

Client Services


Consulting, Advisory & Interim Management:

  • Interim Management (CEO and CFO)
  • IT Projects
  • Project Management
  • Restructuring
  • Sourcing
  • Sales and Business Growth
  • Digital Transformation
  • Accounting & Finance
  • M&A and Post Merger Integration

Equity & Growth

Equity & Growth supporter:

  • Support of start ups in the growth phase through the implementation of a scalable organization
  • Refinement of business model and product positioning
  • Implementation of marketing and sales stratagies and definition of clear measures, targets and responsibilities
  • Execution and Management of agreed upon measures with the aim of the achievement of the targeted growth and equity story


Fundraising for early startups to A-Series:

  • Supporting start ups in the early phase or in the phase of growth financing
  • Evaluation of the business model and the equity story
  • Using the large network of venture capitalist, Family Offices and Corporate Investors
  • Executing and managing the agreed upon measurements in order to achieve the targeted growth and equity story


Hanse Executives has comprehensive and practical experience in the fields of Telecommunication, IT, Media & Entertainment, Transport & Logistics, Private Equity, Retail, Loyalty, as well as in industries challenged by the digital transformation process and requiring specific capabilities and solutions.

Business Technology

  • IT strategy
  • Concept, setup and optimization of new an existing IT organizations
  • IT Development and IT Operations
  • Application Management
  • E-Commerce (incl. fulfillment & finance)
  • CRM and Loyalty Programs
  • Call and Service Center
  • Online and offline direct marketing


  • General Management
  • Finance
  • IT
  • Sourcing
  • Digital Transformation
  • Sales & Marketing
  • Business Intelligence
  • Big Data
  • Process optimization
  • Value management
  • Efficiency programs
  • Restructuring


  • Project management
  • Requirements management
  • Capabilities building
  • Management development
  • Process analysis & optimization
  • Restructuring

Corporate Finance

  • M&A
  • Due diligence
  • Post-merger integration
  • JV establishments and management

Risk Management

  • Risk Management
  • Risk Culture
  • Risk Responsiveness and Preparedness
  • Risk and Regulation


  • Portfolio strategy
  • Market entry strategy
  • Growth and innovation strategy
  • Multichannel strategy

Management Team

  • Florian J. Welsch
    Florian J. WelschManaging Partner

    Prior Experience

    • Managing Director, Celtae GmbH
    • Interim COO, FanMiles
    • CEO, cadooz AG
    • Division Manager, Otto GmbH & Co KG
    • Vice President Sourcing & Operations, arvato – Bertelsmann
    • Jens M. Bäuml
      Jens M. BäumlPartner

      Prior Experience

      • CFO Loyalty & Promotion / Marketing & Data Services at arvato – Bertelsmann
      • COO (Head of Finance, BI & IT) – webmiles
      • International Senior Audit Manager – Bertelsmann
      • Senior Consultant – KPMG Consulting


      Hamburg – HQ

      Königstraße 31
      25335 Elmshorn

      Telephone: +49 (0) 4121 291 55 21


      Prinzregentenplatz 15
      81675 München

      Telephone: +49 (0) 4121 291 55 21

      Contact Us

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